As we know that both platforms are well established social media platforms with different audience & niche. TikTok & Quora enbaled advertising ways to promote business online on its social media platforms because they have a variety & wide range of audience.
TikTok Advertising:
It has launched ads platform in India in recent months, but offers entertainment purpose ads where you can promote business or products for a short video loving audience. People on TikTok will directly be redirected to your landing page when they swipe the video ad up just like Instagram story ads.
Quora Advertsing:
On the other hand, Quora has its own forum/QA type social media audience base where you can post only search or banner ads maybe. You can show your ads as a business, not as an individual.
They have their Quora Marketing manager DASHBOARD just like Facebook & Google Ads dashboards which are most famous video & follower ads.
And, on Quora people earn money with help of impressions & clicks on your asked questions if you area Quora Partner account.
Tik Tok offer a specific kind of audience which comes into play between 12 – 42 year. Whereas, Quora has audience like writers, discussion related audience which includes people where age ranges from 10 -55 years.