There are plenty of tools for backlink analysis and link tracking from developers like MOZ, Ahrefs and MajesticSEO etc. These tools provide backlink details such as spam score, estimated traffic, competitor backlink and referring domain analysis etc. SEOs and webmasters use these tools for many other objectives such as link opportunity search, domain authority and rank tracking etc. Most of these tools come with free trial (varies from 1 week to 30 days) and then they charge monthly/yearly/lifetime membership for all the advanced and upcoming features in these tools.
Most of these tools provide automated reports with automatic email for dates you choose. You can even choose the format and can download these reports for offline use. If you are looking for a clear view of every SEO tool and want to know its USPs then this blog is for you. Being an SEO, Digital marketing and Webmaster, you’ll be clear about tools mentioned in this blog. All your queries related to “which tool should I use for backlink analysis “will be clear after reading this blog.
Backlink Analysis Tool have been listed below:
One of the most expensive yet most effective tools among all these listed in this blog. This tool provides amazing insights into links, rank tracking, backlink analysis and competitor analysis as well. They have many unique terms of their own which will help you determine your domain rating, link authority, Website Health Score, New backlinks, lost backlinks, Do-follow-no-follow link, Ahrefs Rank and page rank etc. Specifically, this tool is best in backlink and competitor monitoring/analysis.
Paid only: Starting at $99/month & $82/month (if paid annually)
2. Majestic (MajesticSEO):
A SEO tool which provides most accurate rank tracking for your SEO keywords and is paid for with very good competitor analysis and backlink tracking features. This tool is widely used in the website and content industry as it is one of the oldest tools to bundle loaded features for webmasters.
Some of its unique features are graphical anchor text review and backlink tracking with IP and subnetworks etc. Also, it has the world’s largest search index with 2 types of indices i.e. History and Fresh Index.
Paid only: Starting at $49/month & $41/month (if paid annually)
3. Semrush(Formerly SEMrush):
An all-in-one SEO, Backlink, Competitor Monitoring and Content Marketing toolkit which provides effective value for money experience to its customers. From rank tracking to guest blog tracking, it provides everything you need to know about your website. This is the first tool I’ve introduced in the list of tools which is very good on website Audit. There are only a few tools available other than Semrush which are good in website auditing such as SErankings, Woorank and Ubersuggest.
You also have some other features to earn extra bucks with their Affiliate programs with Semrush and they also offer their online certification programs to webmasters like me which can help in learning technical stuff along with certification you need for certificates for career growth. They also have some additonal tools such SellZone(Amazon business management tool), SEOQuake(essential browser extension for SEOs), Prowly(PR and Media Management tool), Semrush rankings (Company rankings for their online presence), Lead generation tool, Marketing Calender, Content Tracker, PPC Advertising Tool etc.
Paid & Free: Starting at $119/month & $99.95/month (if paid annually).
4. SE Rankings:
It’s an All-in-one SEO toolkit with automated reports (like all these tools) which also supports keyword tracking for almost all search engines and provides custom reports, audits, rank tracking formats etc.
Most unique features offered by SE Ranking tool is it tracks onsite & off page for your website changes on regular basis so if anything, bad or non-SEO friendly happens to your website, it will track down and show you warnings or alerts for it.
Other unique features are social media monitoring, keyword research and automated reports etc. It’s also one of the most competitive tools according to its pricing.
Paid only: Starting at $39/month and $31.17/month (if paid annually).
Ubersuggest is developed and managed by Neil Patel Digital and is a website auditing and SEO monitoring tool with best ever pricing available in the market. Most affordable tool among all these in the list with less but quality features for webmasters and professional SEOs.
Its unique features are keyword opportunity, Content ideas, Chrome extension, similar websites, site auditing etc.
Paid & Free: Starting at $12/month and $120 (Lifetime access).
This is the best website auditing tool because of its in-depth reach in audits, easy dashboard, understandable suggestions and graphic interface. Along with competitor analysis, technical audit and keyword tracking, it comes with 2 unique features listed below.
Its unique features are almost real-time SEO scores after fixes on websites and white-label SEO reports as well.
Paid only: Starting at $79/month & $53.25/month (if paid annually).
7. Open Site Explorer or Link Explorer (Moz Explorer):
One of the essential & webmaster’s most favorite tool for backlink analysis and is widely used in the industry. Its most unique features are Domain authority, Mozbar, Top performing content research, Spam score & Competitor’s backlink analysis etc. Mozbar is an essential tool in SEO as it’s required to have the right knowledge of what you are doing in SEO at every step. Link building opportunity is also a very good feature provided by this tool.
Available for Free but, now it’s a part of MOZ Pro (Paid Only)!
Most powerful tool in Backlink monitoring and competitor analysis tool after Ahrefs. The tool only provides a few of the features like Ubersuggest but has some unique abilities to filter out useful data for webmasters.
Linkody’s unique features are lost and new link information, link building campaign tracking, Trust flow, easy disavow tool & Citation flow etc.
Paid only: Starting at $14.90/month & $11.20/month (if paid annually).
It’s majorly a competitor’s keyword analysis tool which also provides rank tracking, automated reports. It is one of the most affordable options if you want a good rank tracking tool for your website as it’s very good at this.
Its most useful and unique features are keyword suggestions (for PPC & SEO), ranking history, location based ranking tracker like SE Rankings.
Paid only: Starting at $39/month.
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